About Us – Personi Beauty

Founded over 40 years ago by Mr. Sanjay Sahni and Mr. Rajeev Sahni, Personi has grown from a small vision into one of India’s most trusted and trend-forward beauty brands. Built on passion, creativity, and a deep understanding of customer needs, Personi was created to offer stylish, trendy, and affordable beauty products for everyone.

For four decades, Personi has stayed true to its purpose — bringing the latest global trends to India while keeping quality, safety, and value at the heart of every product. What started as a dream to introduce fashionable beauty items has now become a brand loved by millions for its vibrant shades, innovative formulas, and everyday usability.

With continuous evolution and improved formulations, today’s Personi range is smoother, richer, and more skin-friendly than ever. From contour palettes and blush kits to lip colours, eye makeup and face essentials, Personi offers everything you need to create looks that reflect your personality.

Why Choose Personi?

40+ years of trust and expertise
Trendy, wearable colours designed for Indian skin tones
Improved, high-performance formulations
Affordable and accessible beauty for all
Cruelty-free products
Loved by beginners and professionals alike

Our Vision

To continue delivering modern, stylish, high-quality beauty products that inspire confidence and creativity — while staying true to our legacy of innovation and customer trust.